I used to be a huge fan of ModCloth.com. They have really been disappointing me in the last year. Sure, they still have the occasional hip or retro gem. Sure, they have a nice arsenal of mile-high rock star shoes. But, and trust me on this, you have to shuffle through a lot of cheap-looking, 1999 clearance bin CRAP to get to the good stuff. And the kicker? Their “Be the Buyer” program.
Just over a year old, the “Be the Buyer” program allows ModCloth enthusiasts to “pick it” or “skip it” on a plethora of pieces. It’s a fabulous idea, but their execution is horrific. The site is easy to use, and it’s simple as beans to leave an honest (sometimes TOO honest, 3honest, if you will) comment about the pieces… but UGH. Please, take a look with me at their most recent selection. Here are a few hideous standouts… and please feel free to hit up the site yourself and, for heaven’s sake, ask them what low-quality/tacky grass they’ve been smoking.
ModCloth.com, you are no longer subversive and interesting… you are tacky and tired. Come back! Your roots are in the colorful, hip, and bohemian Bay Area- get it together! If you need buyers, then GET buyers. Letting your customers pick is fine, but give them something to pick from! Your site has become an embarrassment for anyone without hours to sift through that mess of a site that NO amount of marijuana could make me enjoy. I hardly remember the time you were a go-to shopping site for me. Someone with soul needs to hook you up to a fashion defibrillator before you die a sad, cheaply made death.